important web site elements:
~~~Marketing your products and/or services~~~
A Web site is nothing without good writing — good copywriting, rewriting, revisions and proofing are essential for a Web site that's easy to read and use. And it's the primary element that gives your site value.
~~~Great design & architecture~~~
It's critical to structuring a Web site well. It's what makes it easy to find things. It's what makes people feel comfortable when they're browsing: It should be supportive of that sense of structure, ease and fluidity that visitors prefer. It's the structure that underlies all good design, a consideration of design on all levels — invisible, yet essential to a good Web site.
~~~A clear call to action~~~
These are issues that describe how a Web site works for its visitors: smoothly functioning, compatible with major browsers, and accessible to most visitors, including visually-impaired or handicapped people.
~~~Value~~~
Your Web site should give you (and your company a sense of pride in its value. We believe that it should also add value to the Web. It should look good, work well, and have good things for the people who use it: Good text, functions, forms and whatever else you're offering to the public with your site.
~~~Excitement & function~~~
Good content, layout and graphics create visual aesthetics for visitors. This means harmony, rhythm, contrast, and balance in the visual and content package that makes up a Web site.
~~~Continuous promotion~~~
Search Engines regularly clean and delete their indexes. Monthly Submissions add power to your Web site to counter these updates.